Horny suburban moms. That describes both my dating sweetspot AND the target audience of a Fifty Shades of Grey film. They did better this weekend than I did…
2015 movies continue to shatter records and we aren’t even to Age of Ultron.
- The best-selling housewife porn adaptation broke Presidents Day records, grossing $82M! The flick did an additional $150M+ globally. Obviously the audiences were overwhelmingly female, but a few husbands were dragged along, bound and gagged.
- 50 Shades was not the only success story. Unlike the other delayed Geek actioner, Jupiter Ascending, Kingsman: The Secret Service did pretty well, grossing $36M. With an ugly 4 month delay, studios have to be happy with the number, but costing $81M, I don’t see this as a franchise launching opening weekend.
- Spongebob had a moderate drop, absorbing (see what I did there?) $31M for third place. That is a big week two number made possible by only dropping 44%. It has already surpassed the gross of the first Spongebob film; making the chance of this becoming an epic trilogy all the more likely.
- Sniper continues to add to confirmed box office dollars, adding $16.4M. This weekend it passed the magic $300M mark domestically. While WB obviously can’t make a sequel, expect more red state movies to come in its wake.
- Coming in at #5, Jupiter DESCENDED 48% week over week (which isn’t that bad, but I had no other joke to make) and pulled in $9.4M. Not enough to spare the layoffs that will occur as a result of the $175M budget.
- Still Alice expanded to 500 screens and earned $1.7M in advance of the Oscar Telecast. Look for that number to rise when Julianne Moore wins Sunday.
- Globally, Big Hero Six crossed the $500M mark to make it a serious franchise contender.