We’re getting closer to big movie season and after a slow February, March is starting shake off the frost and produce some nice hits.
* Coming in first this week was Home, grossing $54M. Not bad for the animated comedy without a ready made brand association.
* Finishing second with $35M was Get Hard. A decent opening for a comedy, but not what you want out of a combo of two of the supposedly biggest comedy stars of the day. Also, let me warn you that if you ever need to find a picture of the film “Get Hard”, do be careful with your Google search. Even “Get Hard Film” is not safe enough…
* Number three this week was Insurgent in its second frame with $22M. That’s a 58% drop indicating very little in the way of legs. We’ll see how things look in Week 3.
* Pulling in at #4 this week was Cinderella, grossing $17.5M. The Disney live action, which cost $95M to make, has now grossed $150M domestically and another $180M internationally for a nice box office success.
* Rounding out the top five this week was horror flick It Follows with $4M on just over 1000 screens. This movie just expanded so let’s see if it drops off like most horror films. It doesn’t look like the audiences will follow this one.
Gabbing Geek 