LEVEL UP! It Was Never A Dress Campaign Wins!


Tania Katan is an activist, author and programmer. But that’s not all she is, she is a hero – dare I say superhero because she started a powerful movement to inspire women to enter the tech industry. The campaign  #ItWasNeverADress has transformed a universal symbol for women into something much more meaningful.  The idea is to “shift perceptions and assumptions about women and the audacious, sensitive, and powerful gestures they make every single day.”

Katan had this to say:

“In science, technology, arts, mathematics, politics, houses of worship, on the streets, and in our homes, insightful women are often uninvited, overlooked, or just plain dismissed”

“It Was Never a Dress will foster necessary conversations, vital voices, and images from around the world that honor ALL women. When we see women differently… we see the world differently!”

As a woman, her words speak volumes  to me, darn it if I didn’t think of the thing myself…missed opportunities Jenny, missed opportunities. My hope is that this campaign continues to grow support for women in STEM, as well as to bring awareness to young girls who want to explore all kinds of career options. Woot Woot! Go team!






Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s