The critics weren’t kind. Audiences gave it an equally bad grade. Could Fantastic Four even hold off a popular Mission Impossible film in its second frame?
* Nooooo! Cruise takes the week! Finishing first this week was with $29.4M was Mission Impossible: Rogue Nation in its second weekend. This is a hold of approximately 47%. That is a strong hold for the aging franchise; proving that the series is experiencing a renaissance after the exceptional fourth installment.
* Coming in at a BRUTALLY DISAPPOINTING this week was Fantastic Four, grossing $26.2M in its opening weekend. I enjoyed the film. Jenny enjoyed the film. We are the extent of the global enjoyment apparently.
Projections going into the weekend was a total of about $55M. Word of mouth was terrible, with a Cinemascore of C- (a score lower than a B is considered bad!), so this bomb is highly unlikely to even crack $100M. It will probably struggle to even make it to the $55M!
* Number three this week was The Gift finished with $12M. When I saw the previews of the Jason Bateman fronted thriller, I thought “Hmmm…they don’t make feature films like this anymore. This is the kind of movie that excellent television has replaced.” Good for Star/director Joel Edgerton for making this one work.
*Pulling in at #4 this week was Vacation with $9M. That’s a drop off of less than 40%, which is stunning. I figured that one would drop 60%!
* Rounding out the top five this week was Ant-Man in its fourth weekend with $7.8M. The little franchise has now delivered $147M domestically and $177M abroad for a cume of $326M. These numbers are passable but I wonder if Marvel is disappointed with those global grosses.
* Shaun the Sheep finished #10, netting $4M in its debut frame. As with all Wallace and Gromit animated films, the reviews were spectacular but American children don’t seem interested. A new release not finishing in the top five in August? Not good.