Amazon Prime Now Lets You Download Videos!

"Do you know how many Video division employees I made cry at their desk with this download option?  ALL OF THEM!  HA!"
“Do you know how many Video division employees I made cry at their desk with this download option? ALL OF THEM! HA!”

In a bold move on the streaming video front, Amazon yesterday announced that users of its Amazon Prime Video streaming service (which is part of a Prime annual subscription) can now download videos to mobile devices.  They’ve also dropped the word “Instant” from their video offering–perhaps as a nod to the ability to watch a video without streaming it that moment.  Downloading videos is currently supported on both the iOS and Android Amazon Video apps but will not be supported on laptop and desktop computers.  Not every title will be available for download but Amazon original series (Transgender and others you haven’t heard of) and several key properties that Netflix is about to lose (such as Hunger Games, 24, and Star Trek Into Darkness) are all downloadable today.

Netflix has been the industry leader in the streaming video space for years but Amazon has been pushing back hard both on the pricing option (comparable by itself but there are other benefits to Prime such as free shipping and streaming/downloadable music) and the original programming front.  Now that Amazon is pushing the functionality gameboard piece, we will have to wait and see if Netflix responds.  Netflix has always said that they would not support downloading content but they also didn’t have a major competitor offering downloads.

Will Amazon Prime Video’s new feature make it attractive to travelers and influencers?  Are you more or less likely to use this service now?

 

Published by

Ryan Garcia

Father of two boys, husband, attorney for Dell (Social Media, Retail, Gaming), Broadway geek, comic book geek, science fiction geek, gadget geek.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s