Back in April, DC Comics and Mattel revealed the DC Super Hero Girls to the world. At the time, there was little information about the toy line beyond vague promises of figures, dolls, comics, books and clothing themed around DC’s strong lineup of female superheroes. Recently at New York Comic Con, the world got its first look at the toy line, including dolls based on Wonder Woman, Batgirl, Harley Quinn and more!
FINALLY! GIRL POWER! I am so excited for this news! If you haven’t heard, coming in the Fall of 2015, Mattel, DC, and WB are teaming up to launch content and merchandise aimed at girls! YO! Awesome! What’s even better is that the line features products ranging from action figures to tv specials developed for girls aged 6-12, and will center around female super heroes and super villains. Some of the characters to be included are Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, and Katana. COOL!
If you haven’t heard about this yet (translated for WittyWatts: “if you haven’t seen a Facebook post about this yet”), Google and Mattel have teamed up to make a 3D, virtual reality version of the classic View-Master toy. Why does this make me think of Spandex? Apart from the cheap yet accurate response that all things make me think of Spandex to some degree? Find out after the break …
I bet on your list of things you thought you’d hear this Valentine’s weekend, Google and Mattel upgrading the View-Master wasn’t one of them. Like the revival of the Sony Walkman, things have been modernized.
To a 10 year old Jimmy Impossible, Secret Wars was right in his wheel house. For one full year the best heroes and villains of the Marvel Universe would be together every month bashing skulls, having mountains dropped on them and bowing before Doom. Though the tie-ins were subtle, this was really the first huge company wide event at either of the Big Two. (sequart.org has a nice article comparing Secret Wars, Secret Wars II and Crisis on Infinite Earths and which is responsible for the rise of the endless Events that I keep getting suckered into, which seems like every few months.)
One of the biggest parts of Secret Wars, and in fact the reason for it’s existence, was a promotion for a toy line from Mattel.