SPECTRE opened in the United States this weekend to strong yet disappointing numbers. By comparison to almost every other Bond or Daniel Craig movie, SPECTRE should be celebrated. Unfortunately, the comparison most analysts make is to the previous Craig tuxedo outing in Skyfall which was the most successful Bond film ever released. Given Skyfall’s strong reputation and the return of the entire creative team for SPECTRE, what caused the somewhat lackluster performance for the 24th Bond film? Jump after the break to discover the five letter answer.