To a 10 year old Jimmy Impossible, Secret Wars was right in his wheel house. For one full year the best heroes and villains of the Marvel Universe would be together every month bashing skulls, having mountains dropped on them and bowing before Doom. Though the tie-ins were subtle, this was really the first huge company wide event at either of the Big Two. (sequart.org has a nice article comparing Secret Wars, Secret Wars II and Crisis on Infinite Earths and which is responsible for the rise of the endless Events that I keep getting suckered into, which seems like every few months.)
One of the biggest parts of Secret Wars, and in fact the reason for it’s existence, was a promotion for a toy line from Mattel.
HULK SMASH TIME LOOP. Hulk smash Marvel Universe. Actually, Hulk smash nothing, since we’re about to reboot the entire Marvel Universe. Yep, you read that correctly… the whole Marvel Universe is about to be rebooted. System failure? Nope, this is not your standard reboot.
Quick question! Who invented Superman? Yup, Siegel and Shuster! Who created Batman? Bob Kane! What about Spiderman? Bing! Lee and Ditko! Hey, who created one of the longest lasting, best-selling series of all time, The Archies? If you know who the guy above is, I want you on my team come bar trivia night!