Picturing a fantasy setting might give a person of supposedly sound mind an image which revolves around something that came from the mind, pen, or fever dream of J.R.R. Tolkien, even if the person in question thinks that name belongs to a particularly odd Muppet. Or perhaps the idea is more of some sort of Game involving Thrones. Maybe King Arthur came off his flour bag to do his thing with Merlin or Galahad or people with names way cooler than anyone else you may know, provided you don’t know any chimps of the Link family (though, to be fair, he is a rather secretive chimp).
But fantasy usually just boils down to magic and the supernatural, and if The Ring taught us anything, and it didn’t, it is that magic and the supernatural can exist anywhere, which is where the Urban Fantasy subgenre comes in.